ALANCLARKEDESIGN - Applied Creativity
Welcome to my website, ALAN CLARKE DESIGN - I am a multi-disciplined freelance designer providing intelligent design solutions and project management for corporate branding, communications, exhibitions, promotional merchandise, wayfinding, website design, architectural & technical illustration. My USP: infinitely flexible, reliable and dedicated to delivering client focussed design.
My work as a designer and illustrator has taken me through several design sectors such as Automotive Design, Film Design, Interior Architecture, Branding Design, Corporate Communications, New Media and Website Design. This has enabled me not only to be creative but fortunate enough to work on some of the worlds leading brands together with the some incredibly talented designers and directors. This is a job I love and through my broad experience I’m able to apply over 20 years of knowledge to my design work on a day to day basis. It is important, for example, to design not only with an eye for good aesthetics but with a good understanding of colour, material, construction and application.
We are surrounded by design, I think about design all the time and how I can best use design to improve the experience of those who interact and live with design within the spaces around them. Design is instrinsique to our lives and I believe it is the brief of every designer to ensure that every object is designed to the highest standard and work most appropriately in the environment it is intended to exist.
I’m available to work on a variety of projects so if you have a project in mind, I will be delighted to hear from you.
Brand Beyond Logo Design
Brand design goes beyond being just a logo. It is the development of a unique and recognisable logo form which expresses the nature of the business it represents and what it does - its culture and aspirations. If executed well, it is a promise of a level of service which those who see it will recognise and on the back of it create an expectation.
The brand therefore becomes 'a promise' which the business is then obliged to live up to.
The brand is then applied within a strict application across the public facing apects of the business across all levels so it is strengthened and recognised by it's customers and others who see it or even hear about it.
it is important therefore to get your brand right to give your business the best chance of success.
Intelligent application of Brand
Once you have developed a brand identity it is important to carry a consistency of design and messaging across all media. If your brand and it's elements are good they should be recognisable even when broken down to their constituent parts including: form, colour, typography and tone of voice. The design process of applying your brand successfully and sensitively so it remains consistent is what we call corporate design.
Corporate design covers all aspects of the application of your brand including; stationery, brochures, leaflets, annual reports, advertising, website, and exhibitions.
It is important therefore to employ a corporate designer who recognises, understands, respects and implements your brand across all media for maximium impact.
The wherewithal for the Web
Website functionality is important but it must never be underestimated how important the visual impact of your website's design. A well designed website must answer with a resounding 'YES' your clients first question; 'Have I come to the right place?'
It is critical that your website promises and displays the information your client is seeking and it is recognisable in the instant they open your page. Cascading down from the visual impact of your site in an order of importance come information and functionality.
It is important to engage a website design specialist who understands these principles and will deliver a website relevant to you and your business' needs.
Architects - Impress in 3Dimensions
Impressive design sketches and 3D modelled renderings of your letest development or private dwelling not only help the unnoficiated visualise the content of plans which may look complicated on paper but often they go along way to sell them.
Whether you are a developer, planner, estate agent or architect, architectural illustrations and 3D modelled visualisations enabling you to successfully market or present your buildings to clients before construction. They also help win planning approvals, help you visualise spaces, select appropriate material finishes and lighting or illustrate phasing of your projects.
A trained technical illustrator, I provide a range of architectural Illustratiions from simple 2Dimensional, coloured plan view elevations and perspective illustrations to realistically modelled 3D renederings for fly throughs or superimposition onto the proposed building site.
Turning Ideas into Images and Action
A film starts with a kernal of an idea and can become a blockbuster. Between the initial idea and the moment the dream hits the big screen, there are a myriad of design processes to run through. These ideas may be fantastic in ones mind but it's only when we create images from these ideas that others can understand and appreciate them.
To ensure your ideas live and don't die a death, you will need to tap into the expertise of a creative and experienced film designer.
My apprentiship in film began as a concept designer working alongside Oscar winning production designer, Rolf Zehetbauer (Caberet 1972), in 1991 producing story boards for 'Under Siege' and has continued with ongoing projects such as, IM Stopping Power, by Director Jan De Bont, and the Paul Verhoefen film, Azazel, with production designer Cornelia Ott.
further information call : +0044 (0)1822 852005
ALANCLARKEDESIGN - Applied Creativity
Brand design - Corporatedesign - WebsiteDesign - Film Design - Architecture & 3D Illustration