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Intelligent application of Brand

Once you have developed a brand identity it is important to carry a consistency of design and messaging across all media. If your brand and it's elements are good they should be recognisable even when broken down to their constituent parts including: form, colour, typography and tone of voice. The design process of applying your brand successfully and sensitively so it remains consistent is what we call corporate design.

Corporate design covers all aspects of the application of your brand including; stationery, brochures, leaflets, annual reports, advertising, website, and exhibitions.

It is important therefore to employ a corporate designer who recognises, understands, respects and implements your brand across all media for maximium impact.

Opposite is an example of the exploritory and evolutionary process of taking a brand design into additional media such as exhibition graphics design and brochure design.

Corporate Design Exhibition Brochures Brand Design

ALAN CLARKE DESIGN - Applied Creativity

Welcome to my website, ALAN CLARKE DESIGN. I am a multi-disciplined freelance designer providing intelligent design solutions and project management for corporate branding, communications, exhibitions, promotional merchandise, wayfinding, website design, architectural & technical illustration. My USP: infinitely flexible, reliable and dedicated to delivering client focussed design.

My work as a designer and illustrator has taken me through several design sectors such as Automotive Design, Film Design, Interior Architecture, Branding Design, Corporate Communications, New Media and Website Design. This has enabled me not only to be creative but fortunate enough to work on some of the worlds leading brands together with the some incredibly talented designers and directors. This is a job I love and through my broad experience I’m able to apply over 20 years of knowledge to my design work on a day to day basis. It is important, for example, to design not only with an eye for good aesthetics but with a good understanding of colour, material, construction and application.

We are surrounded by design, I think about design all the time and how I can best use design to improve the experience of those who interact and live with design within the spaces around them. Design is instrinsique to our lives and I believe it is the brief of every designer to ensure that every object is designed to the highest standard and work most appropriately in the environment it is intended to exist.

I’m available to work on a variety of projects so if you have a project in mind, I would be delighted to hear from you.

+0044 (0)1822 852005

Brand design - Logo Design - Brochure Design - Exhibition Design - Corporatedesign - WebsiteDesign - Film Design - Architecture & 3D Illustration - Technical Illustration - Signage Design - Shopfront Design.

Logo Design Tavistock Devon, Website Design Plymouth Devon, Shopfront Design Yelverton Devon, Brochure Design Dartmoor Devon, Brand Design Exeter Devon.




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