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Brand Beyond Logo Design

Brand design goes beyond being just a logo. It is the development of a unique and recognisable logo form which expresses the nature of the business it represents and what it does - its culture and aspirations. If executed well, it is a promise of a level of service which those who see it will recognise and on the back of it create an expectation.

The brand therefore becomes 'a promise' which the business is then obliged to live up to.

The brand is then applied within a strict application across the public facing apects of the business across all levels so it is strengthened and recognised by it's customers and others who see it or even hear about it.

it is important therefore to get your brand right to give your business the best chance of success.

Opposite is an example of the exploritory and evolutionary process of the initial Brand Logo Design inspired by imagery themes and the nature of the business.

Brand LogoDesign Development

ALAN CLARKE DESIGN - Applied Creativity

Welcome to my website, ALAN CLARKE DESIGN. I am a multi-disciplined freelance designer providing intelligent design solutions and project management for corporate branding, communications, exhibitions, promotional merchandise, wayfinding, website design, architectural & technical illustration. My USP: infinitely flexible, reliable and dedicated to delivering client focussed design.

My work as a designer and illustrator has taken me through several design sectors such as Automotive Design, Film Design, Interior Architecture, Branding Design, Corporate Communications, New Media and Website Design. This has enabled me not only to be creative but fortunate enough to work on some of the worlds leading brands together with the some incredibly talented designers and directors. This is a job I love and through my broad experience I’m able to apply over 20 years of knowledge to my design work on a day to day basis. It is important, for example, to design not only with an eye for good aesthetics but with a good understanding of colour, material, construction and application.

We are surrounded by design, I think about design all the time and how I can best use design to improve the experience of those who interact and live with design within the spaces around them. Design is instrinsique to our lives and I believe it is the brief of every designer to ensure that every object is designed to the highest standard and work most appropriately in the environment it is intended to exist.

I’m available to work on a variety of projects so if you have a project in mind, I would be delighted to hear from you.

+0044 (0)1822 852005

Brand design - Logo Design - Brochure Design - Exhibition Design - Corporatedesign - WebsiteDesign - Film Design - Architecture & 3D Illustration - Technical Illustration - Signage Design - Shopfront Design.

Logo Design Tavistock Devon, Website Design Plymouth Devon, Shopfront Design Yelverton Devon, Brochure Design Dartmoor Devon, Brand Design Exeter Devon.




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